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Member Spotlight - Esther Redman of Introspective Training & Development in Peterborough

Esther Redman


Esther Redman
Introspect Training & Development Ltd

When you were a child what did you aspire to be?
As a child I didn’t really know what I wanted to be when I grew up. However, I would often say to my mother, “I just want to help people” and that is ever more important to me today. I love meeting people, finding out about them and helping them to grow personally.

Did you enjoy school?
I have always loved education and still do. I firmly believe that education creates possibilities where before there might not have been any. We all learn every day, and no matter how small the lesson is, it all contributes to our growth. I never want to stop learning!

What motivated you to start your own business?
The motivation to start my own business came from the following: I wanted to make a difference by helping to people to be better managers, feel more fulfilled at work and in turn create a more productive and enjoyable environment for their staff. I wanted to be able to shape how I worked and who I worked with. I enjoy a challenge – and running your own business can certainly be a challenge!

Do you wish you had started your business earlier?
I don’t actually wish I had started my business earlier, which may sound a little strange. The experiences I’ve had so far in my life and employment journey have lead me to this point and are what provide me with the skills and knowledge to help my customers.

What are the rewards of being your ‘own Boss’?
The biggest reward of being my ‘own boss’ is that I can set my daily routine around how I work best. I like to work on a number of tasks at the same time, dipping in out of each one as I have ideas. Being able to work in a more relaxed way, helps me focus and provide a better service to my customers.

How did you support yourself financially to start your own business?
Firstly, whatever amount of money you think it will take to start a business, double it, as there are costs that you won’t have factored in straight away! I was lucky to have a small amount of money with which to start my business and pay for the essentials, but I still had to continue other paid work whilst I got myself up and running. Balancing paid work and starting a business isn’t always easy and there have been some occasions along the way when I have thought that ‘just going back to work’ would be the easier option, but I resolved to be more determined and focus on where I wanted to get to.

What is the best part of your daily routine?
The best part of my routine is starting the day with a coffee and allowing myself the time to think about the day ahead and what I want to accomplish. This may seem like a luxury and something that we don’t often afford ourselves, but I find that it sets the tone for the day and helps me to plan what I’m going to do to avoid being side-tracked with something else!

What have you learnt about yourself since starting your own business?
It’s been surprising how much about running a business you just get on with because you have to. You have to wear several different hats as a business owner and some of them will be very unfamiliar, but I soon found that I managed to work out what to do and now the hats fit much better so to speak!

What does it mean to you now you are running your own business?
It’s a huge achievement and one that I sometimes underestimate. I could have taken the easy route and stayed in paid employment, always wondering what it would have been like to have my own business but ultimately not feeling fulfilled. Instead, I chose to take a risk and start out on my own which has had its ups and downs, but I’m proud of what I have achieved so far.

What is your vision for your business in the next five years?
I want to be recognised as the ‘go to’, trusted provider of training and development that helps small to medium sized businesses increase their potential for growth by maximising staff productivity and creating an engaging working environment.

What advice would you give to anyone thinking about starting their own business?
Start by getting your message to your customers absolutely right – what are you offering and why should potential customers choose you? Once you have this you can shape your brand and products/services around your key message. It does take time to get this right, but when you have you can actively seek new business. Without a compelling message to your customers, your business may struggle to get off the ground or will take a lot longer than you anticipated.

See Esther's Safe Local Services profile at Introspective Training & Development 

Other member spotlights:

Polly Leep - Leep Financial Services, Accountants in Peterborough

Libby Rolfe - Elastoclass First Aid Training in Peterborough 


Safe Local Services 0800 014 1832 Allia Future Business Centre, Peterborough United Football Club, Peterborough, Cambs, PE2 8AN